Is SEO really Dominant the Internet Marketing?

What is SEO?

SEO stands for Search Engine Optimisation. To understand the actual concept of Search Engine Optimisation, first we need to know the working procedure of any popular search engine. The most popular modern search engine Google follow a very important algorithm known as Page Rank Algorithm. This algorithm was invented by Larry Page. In this algorithm every web page is ranked depending upon various factors like backlink, user visit, external link & recommendation. The main objective of Search Engine Optimisation is to help a site to get higher rank in various search engine database. So whenever any user search for any related keyword the website link appears on the very first page of the search engine result.

Why SEO is so important

SEO become very crucial and important in the modern Internet market because of the common habit of internet users. In present day every user searches their query in the search engine. And commonly everyone visits the pages from the very first page of the returned result. So if a website appears in the very first page of the search engine result, it will have more visitors than others. And visitors count is very important in case of Adverts or AdSense. That is why nearly every websites and blogs consult to SEO organisations to bloom there Internet Business. With the help of a good Search Engine Optimisation very simple site can also earn high revenue from the market. Not only informative websites, but also e-commerce based websites also depends upon Search Engine Optimisation these days. They can attract more customers to their webpages with the help of SEO. In case of normal business page or Website, Search Engine Optimisation can work as Promotional Aid or marketing Boost. That why in the present world Search Engine Optimisation becomes so much important.

PPC marketing

In the modern marketing, Internet is playing a big role. Many company or organisations choose different website or blog for promoting their business. And in this case PPC marketing is one of the most popular marketing strategies. PPC stands for Pay per Click. It is very popular for redirecting traffic to one’s website. Many internet based business site are following this technique to get highest traffic to their web pages. And many websites are now earning revenue by providing PPC services to many business organisations. And to get highest benefit out of it, better Search Engine Rank is required. That is why with the rising popularity of Pay per Click Marketing, Search Engine Optimisation becoming more important and inseparable.

Dominant Factors

SEO is now becoming not only important, but also a major dominant factor in the world market. In this new age of Internet no one can establish any business without a website. And if no one visit that website the entire website become meaningless. So in present marketing equation to start a new business one should make their website optimised in search engine working system. Only websites with higher rating can serve the true part of it in the market. Otherwise it will be good for nothing. So the first thing one business house should do before starting their business is to set up a good website, and then consulting and hiring any good Search Engine Optimiser. With good SEO many webmasters can also earn revenue by starting any informative blog or website. But without SEO nothing will work perfect. But still a website can achieve good ranks in search engines without any Search Engine Optimisation. But in that case the process will take very long time. But with the help of SEO one can make his/her website popular in just a few days. So that is why the demand of SEO services is rising very high. In every country, in every sectors of market Search Engine Optimisation is attracting more and more attention every day.

Conclusion

SEO can really make significant difference. But it is not everything. That means any bad website can achieve good rank with the help of Search Engine Optimisation, but without quality services or information it will not get returning visitors. So SEO can help one to get attention, but it will not satisfy the visitors for the website. Satisfying the visitors is still in the hand of the webmasters. If any visitors are satisfied with the service or information only then there will be returning visitors, otherwise not. So good site content is still very important. But it is not complete without SEO. Only good SEO service can promote the website. That is why SEO has become true very dominant factor in the Internet Market.