Black Hat SEO

Black Hat SEO is termed as a search engine optimization (SEO) technique that is used in an unfair way in order to make a website rank higher in the search engine result page. We can identify this unfair SEO technique with its characteristics.

Websites created using Black Hat SEO technique violates the rules and regulations adopted by the top search engines, thus creating a bad reputation amongst its users by presenting unfair visual and written content to the web crawlers employed by top search engines.

The websites using this technique may initially taste huge success by making their presence on the web with top ranking but soon the search engines start realizing the truth behind their success and if found to have used unfair techniques, the search engines penalize or even ban those websites.

The practice of using black hat technique was legal at some point of time but once people started abusing the technique regularly, search engines started objecting it and the technique became intolerable.

The penalty for using black hat SEO technique can be harsh at times and search engines may even consider banning the sites using it frequently. While creating a website the developers may or may not know if they are using this technique so it becomes important for them to avoid using the same by following certain below mentioned guidelines.

• Do not overstuff your keywords. Applying high dose of keywords in a website makes it difficult for the web crawlers to identify the most relevant keyword for your site and the unfair practice is identified later. You need to position your keywords in your site in a proper way to avoid this.
• Avoid using undetectable text. This is done by putting the keywords in white color with white background. These types of text are not visible to your potential buyers but attract the web spiders that grade your website on the search engines.
• Avoid using doorway Web Pages that are nothing but fake pages used in seducing web spider bots to get a higher rank. These pages again are not visible to the website visitors and are created only to help the website in getting to the higher rank in an unfair way.

As we have understood now that black hat SEO techniques do sound tempting and give your website instant success but only temporarily. These tactics are actually harmful as the consequences after getting caught can be absolutely severe and they can destroy your entire objective of getting popular on the World Wide Web.  

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